Corporate & Media
Partner with gugel.in
gugel.in has published Hindi bhajan lyrics, transliteration and meaning since 2015. We take on a small number of partners each quarter, where the work suits our readers.
- Founded
- 2015 — published continuously for 10+ years
- Audience
- Hindi-speaking devotional music listeners
- Primary market
- India, with steady diaspora readership
- Devices
- Predominantly mobile
- Traffic source
- Majority organic search
- Publishing
- New bhajan lyrics almost daily
- Owned channel
- WhatsApp channel for subscribers
Who reads gugel.in
Our readers arrive with clear intent. They have heard a bhajan — at a temple, in a kirtan, on YouTube — and they want the words, the transliteration, and often the meaning. They are not browsing; they are looking for something specific.
Devotionally engaged. Practising Hindus who attend aarti, keep vrat, observe festivals and buy puja items. Faith is part of daily life, not an occasional interest.
Family decision-makers. The person searching for an aarti before a household puja is usually the person who buys for that household.
Festival-driven. Traffic rises around Sawan, Navratri, Janmashtami, Diwali and Shivratri — the same weeks when devotional purchase intent peaks.
Who we work with
We only take on work that suits our readers.
Music labels and devotional artists — promoting a new release to an audience actively searching for its lyrics.
Puja samagri and devotional goods — rudraksha, idols, incense, festival kits.
Temple trusts and yatra operators — Char Dham, Vaishno Devi, Khatu Shyam, Kanwar.
Devotional apps and services — panchang, puja booking, astrology, streaming.
Partnership formats
1. Sponsored bhajan feature
A full lyrics page for your release — Devanagari text, English transliteration, verse-by-verse meaning, embedded video and artist credits. Written to the same standard as our editorial pages, clearly marked as sponsored. Permanent placement.
2. Festival campaign
Brand presence across our festival content during a specific window — Sawan, Navratri, Janmashtami or Diwali. Booked in advance, one partner per festival.
3. Display placement
Fixed banner positions on category and post pages. Monthly or quarterly.
4. WhatsApp channel feature
A dedicated post to our subscriber channel. Limited availability — we look after this channel carefully and only share things our subscribers will find useful.
5. Content collaboration
Co-produced work: aarti sangrah PDFs, festival calendars, chalisa collections. Suited to partners looking for something more lasting than a placement.
How it works
1. Write to us with your brand, campaign and rough timeline.
2. We reply within two working days with our traffic, audience breakdown and rates.
3. If it's a fit, we agree scope and dates.
4. We produce and publish, then share how it performed.
Traffic and audience figures are shared on request. We send our actual analytics.
Editorial independence
Sponsored content is always labelled as such. We won't remove or change editorial lyrics pages for a partner, and we won't promote something we wouldn't recommend to our own family. If that doesn't suit, we understand.
Get in touch
Tell us about your brand and what you're hoping to achieve.
We reply to every genuine enquiry within two working days.
Ronit Ghosh · Founder & Editor, gugel.in